Download e-book for iPad: Anatomy of a Business Plan: A Step-By-Step Guide to Building by Linda Pinson

By Linda Pinson

ISBN-10: 0944205321

ISBN-13: 9780944205327

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Read Online or Download Anatomy of a Business Plan: A Step-By-Step Guide to Building a Business and Securing Your Company's Future, 5th Edition PDF

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Extra info for Anatomy of a Business Plan: A Step-By-Step Guide to Building a Business and Securing Your Company's Future, 5th Edition

Example text

You will need to address how you will meet his or her goals for growth and profitability. Remember that an investor will be an equity partner in your company. After funding, the venture capitalist will very likely sit on your board of directors and serve as an advisor to your management. Increasingly, investors have been looking for an annual return of 45% to 60% over three to five years. Your executive summary should generate excitement and give the reader an awareness of the uniqueness of your business and the qualifications of your management team.

Anatomy of a Business Plan, Chapter 3, The Executive Summary 23 Sample Executive Summary 1. If you are not planning to seek a lender of investor The following is an example Executive Summary for a company whose goal does not involve seeking financing from a lender or investor. It is different from the second example in that it does not involve justification of financing or a schedule for receipt of funds, repayment of a loan, or plans for return on investment to a venture capitalist (equity partner).

It is important to think through your strategy and gather information about your market and your competition before you set your fee structure or book ad space. Trial-and-error marketing plans are too expensive. Marketing is one area in which assistance is offered through a wide variety of local and national sources. At its best, marketing is a specialized field where you can learn a lot quickly by listening to experts. Your local Small Business Development Center (SBDC) offers workshops on marketing, publications and reference materials at little or no cost to you.

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Anatomy of a Business Plan: A Step-By-Step Guide to Building a Business and Securing Your Company's Future, 5th Edition by Linda Pinson


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